Agents
- Read 14 new enquiry emails
- Logged customer, spec and quantity
- Merged 3 duplicate customers
You
The business
- Approve 2 quotesReady
- Call back your hottest leadToday
- Review the weekly pipelineFriday
Your morning: three decisions, no data entry.
What we build.
Built around how your team already works.
Custom Software & Tools
- A quoting tool that prices a job from your rate card in seconds
- A portal where buyers check order status without calling you
- One stock dashboard in place of three shared spreadsheets
Workflow Automation
- Purchase orders from email logged in your tracker
- Supplier chase emails drafted when a delivery date slips
- The Monday MIS report built and sent before 9 am
AI Integration
- Enquiry emails turned into structured leads
- Catalogs and spec sheets searchable in plain English
- Quote cover notes drafted for your team to check
Organizational Productivity
- A CRM move off per-seat fees, with duplicates merged
- Daily digests so managers stop chasing updates
- Phone forms in place of shop-floor clipboards
Prefer a fixed price?
Packages from $490.
How we work.
Discovery
We map where your team's hours go.
Architecture
We design around your data and tools.
Development
We build it into the systems you already use.
Deployment
We launch, train your team and fine-tune it.

We ship real tools.
Products we build and run ourselves.
Plan every container load in 3D.
Paste a cargo list, get a 3D loading plan with axle weights and loading order.
Visit ContainerMath.com
Don't drown in tabs. Schedule for later.
A Chrome extension that reopens your tabs when you need them.
Visit LaterGator
Every product, every brand, past and present.
A searchable archive of products from every brand in the world, with each product line laid out on a timeline.
Visit Catalog
Your coding agents have a health bar now.
A menu-bar HUD that shows when your AI coding agents need you. Session data stays on your Mac.
Get Tek Island
Plan your meals. Automate groceries.
Plan the day\'s meals, track calories and macros, and get the grocery list written for you.
See Gobblr

Every price on your screen, in your currency.
A tag under each price shows what it costs in your own currency, at live rates. Prices are read on the phone and never sent anywhere.
See CurrencyHover

More proprietary tools currently in stealth.
Why Backrock.
Engineers, not strategy consultants.
Outcome Driven
We agree what success looks like before we start.
Production DNA
We run our own products, and build yours the same way.
Careful with data
Your data stays within your rules. Ownership is agreed in writing.
Put AI to work for you.
Tell us what slows your team down. We'll tell you what we'd build.
Free intro call
Talk to the people who would build it.
A personal reply
Answered by a person, not a bot.
NDA-ready
Happy to sign one before you share details.
Send us a message
We'll get back to you soon.
Software, automation and AI, built for real work.
Custom software, workflow automation and AI integration for growing teams.