Custom software & automation

Less busywork.More business.

Agents

Sales busywork
  • Read 14 new enquiry emails
  • Logged customer, spec and quantity
  • Merged 3 duplicate customers
Handed to you

You

The business

  • Approve 2 quotesReady
  • Call back your hottest leadToday
  • Review the weekly pipelineFriday

Your morning: three decisions, no data entry.

What we build.

Built around how your team already works.

Custom Software & Tools

  • A quoting tool that prices a job from your rate card in seconds
  • A portal where buyers check order status without calling you
  • One stock dashboard in place of three shared spreadsheets

Workflow Automation

  • Purchase orders from email logged in your tracker
  • Supplier chase emails drafted when a delivery date slips
  • The Monday MIS report built and sent before 9 am

AI Integration

  • Enquiry emails turned into structured leads
  • Catalogs and spec sheets searchable in plain English
  • Quote cover notes drafted for your team to check

Organizational Productivity

  • A CRM move off per-seat fees, with duplicates merged
  • Daily digests so managers stop chasing updates
  • Phone forms in place of shop-floor clipboards

Prefer a fixed price?

Packages from $490.

See packages and pricing

How we work.

01

Discovery

We map where your team's hours go.

02

Architecture

We design around your data and tools.

03

Development

We build it into the systems you already use.

04

Deployment

We launch, train your team and fine-tune it.

Abstract tools background

We ship real tools.

Products we build and run ourselves.

ContainerMath

Plan every container load in 3D.

Paste a cargo list, get a 3D loading plan with axle weights and loading order.

Visit ContainerMath.com
ContainerMath Dashboard
LaterGator

Don't drown in tabs. Schedule for later.

A Chrome extension that reopens your tabs when you need them.

Visit LaterGator
LaterGator Dashboard
Catalog

Every product, every brand, past and present.

A searchable archive of products from every brand in the world, with each product line laid out on a timeline.

Visit Catalog
Catalog search results
Tek Island

Your coding agents have a health bar now.

A menu-bar HUD that shows when your AI coding agents need you. Session data stays on your Mac.

Get Tek Island
Tek Island: the fighting-game HUD showing four live coding-agent sessions
Gobblr

Plan your meals. Automate groceries.

Plan the day\'s meals, track calories and macros, and get the grocery list written for you.

See Gobblr

Download on the App StoreGet it on Google Play

The Gobblr planner showing a full day: 1,560 calories with a macro breakdown, and meals planned for breakfast, lunch and dinnerThe Gobblr grocery list, built automatically from the week's planned meals
CurrencyHover

Every price on your screen, in your currency.

A tag under each price shows what it costs in your own currency, at live rates. Prices are read on the phone and never sent anywhere.

See CurrencyHover

Get it on Google PlayDownload on the App Store

A ride booking screen in Thai baht, with a small tag under each price showing the amount in US dollarsThe CurrencyHover detail card for a 245 baht fare, with the exchange rate and a tip and split helper

More proprietary tools currently in stealth.

Why Backrock.

Engineers, not strategy consultants.

Outcome Driven

We agree what success looks like before we start.

Production DNA

We run our own products, and build yours the same way.

Careful with data

Your data stays within your rules. Ownership is agreed in writing.

Contact Backrock

Put AI to work for you.

Tell us what slows your team down. We'll tell you what we'd build.

Free intro call

Talk to the people who would build it.

A personal reply

Answered by a person, not a bot.

NDA-ready

Happy to sign one before you share details.

Send us a message

We'll get back to you soon.

Software, automation and AI, built for real work.

Custom software, workflow automation and AI integration for growing teams.